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Regather Hangul

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The campaign, Regather Hangul is made to encourage separated families between North and South Korea to communicate with each other. The Korean War that occurred in 1950 resulted in many families being broken up. Many Koreans still hope of being reunited with their families currently living on the other side of the North or South region. Regather Hangul aims to heal this sorrow by letting separated families communicate with an open and vibrant visual language.

Service

Culture and Society

Design

Jeong eun Elin Yoo

Year

2017

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Background

Korea was now two countries in one - estranged due to different political ideologies. The division of territory and closer of the Northern part had an immediate and lasting effect for people across both borders. Moreover, throughout the past 70 years, the rate of development in each area has development differently. Causing rapid changes in culture and especially the language, making it difficult for them to communicate and understand each other although the letters of the Hangul language are the same.

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Why is it important?

The project, Regather Hangul is important because it addresses the deep emotional and social impact of separated families caused by the Korean War and the subsequent division of Korea in 1950. Regather Hangul not only provides a opportunity for these families to reconnect but also promotes cultural understanding and unity.

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Who is target group? Which challenges or problems do they focus?

The main target group is families separated by the division of Korea into North and South following the Korean War in 1950. They face significant challenges, including emotional distress from prolonged separation, linguistic barriers due to the evolution of dialects over the past 70 years and the lack of accessible means to communicate. The secondary target is new generation seeking to reconnect with distant relatives, including those who need to be encouraged to become aware of and take an interest in communication and reconciliation efforts between the two Koreas.

Which user research methods were applied?

The project applied user research methods such as interviews with separated families and surveys to understand their needs and desires. It also includes interviews with next generation who need to become aware of this issue. These user-centred approach supports that the solution is succeed effectively.

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What is the essence of the campaign?

Regather Hangul focuses on overcoming these challenges by providing service and method that facilitate communication and understanding, bridging the emotional and linguistic divide between the North and South Korea.

How is the problem solved and the situation improved? How are they empowered and helped to meet their goals? 

By leveraging the shared cultural heritage of Hangul and providing innovative communication method, Regather Hangul specifically targets the need for a meaningful way and provides opportunity for these families to reconnect. Separated families can have opportunity on overcoming these challenges by campaign including a poster, stamps, typography, translation app service and annual magazine as educational resources.

Hangul Typeface

Separated faThe idea for the design of 'Regather Hangul' is derived from the Korean traditional patchwork called 'Jogakbo'. 'Jogakbo' is made from patching different fragments of clothing into one piece, and was traditionally shared between generations of family. Also, mismatched, it looks beautiful when put together. With this a basis, I want to promote the regathering of separated families and give further meaning to the beauty of reuniting people and language. The left side of the above typeface shows the consonants of the 'Regather Hangul' design, while the right side shows the vowels.milies can have opportunity on overcoming these challenges by campaign including a poster, stamps, typography, translation app service and annual magazine as educational resources.

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Poster

The poster represents the regathering of separated families through 'Jogakbo' using Korean letters. The letters 'ㅎㄱㅈㅇ' on the poster are consonants derived from the Korean words '한가족어', which translates to 'Family Language' in English—a reminder of our shared culture and connectedness. This campaign will be set up along the truce line area where North and South Korea meet.

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Stamps

Stamps are designed with the 'Regather Hangul' typeface, showcasing each character. These stamps can be used for postal correspondence between people in different parts of Korea and by governmental organisations for public purposes, further emphasizing the idea of unity. It would be an alternative for the older generation of Koreans who struggle with using the internet or digital devices. Additionally, stamp featuring the 'Regather Hangul' typeface which is available to use in real has been produced. 

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Annual Magazine

The annual magazine addresses South Korean and North Korean culture, with a particular emphasis on language. It provides examples of how words and grammar are used differently in the two. Specifically, it details the various aspects of the language that have changed between North and South Korea, including differences in words, grammar, and proverbs. The magazine allows readers to learn about the words, structures, and phrases of their shared alphabet.

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Translation Application

Throughout the last 70 years, the languages in North and South Korea have evolved differently. When conversing with one another, they can pronounce the letters but find it difficult to understand the meaning. A digital platform, specifically a translation application, aids in communication by bridging the language differences between North and South Korean. Through the application, many young people can communicate with their distant relatives and separated family members regardless language differences. Furthermore, it provides a voice service for elders who are unfamiliar with using gadgets.

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Which positive impact will the solution have on society and beyond its core target group?

By facilitating communication between separated families, Regather Hangul helps to heal emotional wounds that have been strained for decades and recover family bonds which are fundamental to societal well-being. Additionally, it serves as one of cultural preservation methods, educating users about the linguistic and cultural nuances of both, North and South Korea. Furthermore, the project can raise awareness globally about the human impact of political divisions, encouraging support for initiatives that promote peace and unity.

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